by
Mark Jimenez
Every January, people around the world tell themselves this is the year!
This is the year they’re finally going to ________ — fill in the blank.
Big gyms like Globo Gym (I couldn’t resist the Dodgeball reference) are happy to sign you up for long-term contracts. The gym gets packed for two or three weeks… and then things slowly drift back to normal while the gym happily charges your credit card every month.
Here’s the thing: New Year’s resolutions don’t last.
We don’t need a new year to make a big change. We don’t need to work harder — we need to work smarter.
There’s so much you can control if you focus on small steps. What really matters is consistency.
At Red Rock Running Company, we’re not selling you a membership that automatically charges your credit card every month. Our vision is to Redefine What It Means to Be a Runner. That means you — yes, YOU — are a runner.
And guess what? If that starts with a 15-minute walk tomorrow morning, that’s awesome. If those are your first steps, we support that, and we’re here for it.
If you’ve been walking and want to try a run/walk/run, we’re here for that too.
If you’re already doing run/walk/run and want to run the whole thing — let’s go.
We’re here for all of it. All of you.
We love it when people come to us and tell us they PR’d their marathon time. We love it even more when people come to us in tears after one of our local 5Ks and tell us that this is the first time they ever ran an entire 5K without walking. Do you feel the chills, because I do. Those are the moments we love! The moments when you share your success with us keep us going every day!
Will we sell you a pair of shoes to help you along the way? We hope so.
But you’re welcome at all of our weekly social events whether or not you buy shoes from us.
That includes people who just want to walk.
We host events six days a week, and you can find them all at rrrc.run/events.
So in 2026, don’t try to do too much. Start small. Stay consistent. And come make some new friends at Red Rock Running Company — because every run is a good run, and every walk is a good walk.
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Every Run is a Good Run